Change is constant. Businesses need accurate and up-to-date data to make informed decisions. “Data stagnation” threatens companies’ abilities to identify opportunities, address challenges, and travel
Data is revolutionizing marketers’ roles in business. Fueled by the introduction of newer technologies – increasing amounts of data are being leveraged every day. Marketers
Both Artificial Intelligence (AI) and Machine Learning (ML) are enjoying a meteoric rise in popularity. In the worlds of AI and ML, the spotlight often
The advent of Customer Data Platforms (CDPs) has revolutionized how businesses view and manage customer data, promising a unified customer database from a myriad of
Non-profit organizations strive to create a positive impact on society by addressing social, environmental, and humanitarian challenges. It is becoming increasingly harder to generate the
In a highly competitive business world, it is essential to understand the potential lifetime (LTV) value a customer is likely to generate to evaluate risks
By definition, “accuracy” is the quality or state of being correct or precise. Marketers need “accuracy” to know who their customers are, their behaviors, needs,
In today’s competitive market, companies need to stand out from the crowd and capture the attention of their target audience. Marketing is all about creating
Back in the 1980s, NBC had a series of Public Service Announcements titled “The More You Know” that provided useful information on relevant topics to
With innovation touting new capabilities each year to personalize marketing communications to target audiences while streamlining operations to gain efficiencies, you would think that marketing
In times of economic uncertainty, companies – big and small –see immediate changes to customer behaviors as sales from historically consistent customer segments have become
With the blending of professional and personal lives, B2B and B2C customer buying behaviors are becoming more closely aligned